World Tourism Day: Background, Themes, and Celebrations
Background Concept
World Tourism Day is celebrated every year on 27th September, initiated by the United Nations World Tourism Organization (UNWTO) in 1980. The date marks the anniversary of the adoption of the UNWTO Statutes in 1970 — a milestone that laid the foundation for modern global tourism.
The main objective of World Tourism Day is to raise awareness among the international community about the importance of tourism and its social, cultural, political, and economic value. It highlights tourism’s role in achieving the Sustainable Development Goals (SDGs) and promoting inclusive growth.
Themes
Each year, World Tourism Day is celebrated with a specific theme chosen by UNWTO, focusing on current global priorities and challenges in the tourism sector.
Examples of Recent Themes:
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2023: Tourism and Green Investments
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2022: Rethinking Tourism
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2021: Tourism for Inclusive Growth
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2020: Tourism and Rural Development
These themes guide discussions, campaigns, and policymaking for governments, institutions, and tourism stakeholders around the world.
Celebrations
World Tourism Day is celebrated globally with a range of events and activities organized by governments, tourism boards, educational institutions, NGOs, and private organizations.
Common Celebration Activities Include:
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Cultural programs and traditional performances
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Tourism awareness campaigns and seminars
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Educational workshops, quizzes, and debates
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Community clean-up and heritage walk events
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Promotion of sustainable and local tourism initiatives
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Online campaigns and social media promotions
Each year, a host country is officially designated by UNWTO to lead the global celebrations and spotlight local tourism initiatives.
